Perception is reality. And if TV newscasters, magazines and newspapers talk to you as the ‘expert’ or feature your product or service, then you are a cut above or in a league of your own… or so the public believes.
Call it the media Seal of Approval…
In the courtroom, you need a good lawyer. In the court of public opinion, you need The Publicity Agency.
When confronted with bad news or a crisis, it’s critical that companies and individuals manage the crisis so they are in control–and not the events.
Before you shoot, you must aim.
Social media strategy is not simply about setting up a Twitter, Facebook, YouTube or Pinterest site. It’s about, well, strategy. It’s about targeting. It’s about having a plan.
And it’s about using social media…