Perception is reality.  And if TV newscasters, magazines and newspapers talk to you as the ‘expert’ or feature your product or service, then you are a cut above or in a league of your own… or so the public believes.

Call it the media Seal of Approval…

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In the courtroom, you need a good lawyer.  In the court of public opinion, you need The Publicity Agency.

When confronted with bad news or a crisis, it’s critical that companies and individuals manage the crisis so they are in control–and not the events.  

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Before you shoot, you must aim.

Social media strategy is not simply about setting up a Twitter, Facebook, YouTube or Pinterest site. It’s about, well, strategy. It’s about targeting. It’s about having a plan.

And it’s about using social media…

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