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Rosie O’Donnell new show: The former queen of nice tries to soften her image as she takes to TV on Oprah network

» Posted by on Oct 10, 2011

  Rosie O'Donnell new show

Rosie O’Donnell’s new show begins today on OWN, the Oprah Winfrey Network. In the weeks leading up to it, she did what she should’ve done:  try to soften her image; try to remind people what she used to be like on her former syndicated talk show when they really liked her–when she was not the angry woman that some have come to know her as in recent years.

Take a look at the Rosie O’Donnell promotional video on the OWN webpage for ‘The Rosie Show.’

A different side of her definitely emerged once she left “The Rosie O’Donnell Show” where she was known for gushing about Tom Cruise or some other Hollywood celebrity.

She then joined ABC’s ‘The View’ where she vehemently opined and sparred with co-host Elisabeth Hasselbeck.  Overnight she went from queen of nice to queen of mean.

“You know, I think I had a lot more rage than I was aware of,” O’Donnell says in this month’s issue of ‘O, The Oprah Magazine.’ “But I’ve gotten back access to my other feelings. I’m not cut off from my emotions anymore … The rage has gone away … There’s been a healing.”

In order for her show to succeed, and for her to be fully embraced by the culture that is Oprah and her fans, she can’t come off as, well, mean.

She can’t deny that she was mean, because she sought the spotlight and projected meanness.  So she’s doing the next best thing.  She’s taking OWNership of her missteps, recognizing her failings and saying that this is not who she is now.  She is suggesting that she has evolved as a person.

Rosie O’Donnell’s image makeover: My assessment

Honestly, I believe that’s a good message for her.  I think many people goes through various stages in their lives.  Of course most of us don’t go through it as a celebrity with the whole world watching.

When she walked away from her show, she left on top.  Her show was doing well and the public adored her.  I think people want to see her succeed and want to see her the way they like her.

So as the Rosie O’Donnell show begins on OWN, the public is there in her corner.  And I will guess they will watch.

Good for her for taking the time to concentrate on public relations.  She needed to.

Quite frankly, I believe Rosie O’Donnell is capable of being nice… and mean.  And that makes her human.  Which is like the rest of us.  And for Rosie that works; she’s always tried to come across as an ordinary woman in extraordinary situations.

Bottom line:  She’s real.  Sometimes mean, sometimes nice.  Just like most of the world.  Good luck with the new show!

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Glenn Selig founded The Publicity Agency in 2007 and has represented some of the biggest newsmakers and most influential business leaders and companies nationwide. He is a frequent guest on MSNBC, Fox News Channel and on CNN. Reporters call him for an expert PR opinion on high profile cases to offer perspective. He also appears on air to publicly defend his clients. View the PR firm website and follow him on Twitter @GlennSelig