PR Firm | Public Relations | Public Affairs – The Publicity Agency

The rush to bash Rush Limbaugh and what the right’s radio king needs to do now

» Posted by on Mar 7, 2012


I’ll give Rush Limbaugh credit for commanding attention.

He certainly knows how to dish it. And his missteps make news too.

Especially one this big.

Last week, Rush Limbaugh attacked law student Sandra Fluke calling her a “slut” and “prostitute” after she advocated that insurance companies cover birth control.

Some advertisers have suspended ads from his popular show.

And news outlets around the country can’t stop talking about it:

The talk is so acute, on, Rush Limbaugh posted a message: “Everything is fine on the business side. Everything’s cool. There is not a thing to worry about. What you’re seeing on television about this program and sponsors and advertisers is just incorrect.”

Earlier this week, Rush Limbaugh apologized on his radio program for the remarks he made.

“I don’t expect, and I know you don’t either, morality or intellectual honesty from the left,” he said. “This is the mistake I made: in fighting them on this issue last week, I became like them. Against my own instincts, against my own knowledge, against everything I know to be right and wrong, I descended to their level. I feel very badly about that.”

“Those two words were inappropriate. They were uncalled for. They distracted from the point I was trying to make, and I again sincerely apologize. I do not think that she is either of those two words. I did not think last week that she is either of those two words.”

Did Rush Limbaugh apologize. Yes.

Did Rush Limbaugh apologize with a “but”? Yes.

That’s like a husband going over to his wife and saying: “I’m really sorry for what I did. But you made me so mad that I just got in the gutter with you. I am so sorry.”

This a backhanded apology from Rush Limbaugh.

A true, heart-felt apology would not be about offering excuses. It would be about saying I’m sorry period. Not I’m sorry but…

Yesterday, Rush Limbaugh attacked President Obama for  a double standard: criticizing him, a Republican, but when liberal Democrats say inflammatory things the president says nothing.

That’s like saying sure I said it, but they say it too! It’s not fair just to pick on me.

The problem is the side arguments diminish the effectiveness and ultimate efficacy of any apology.

If he is truly sorry, and he wants this to go away, then he should simply apologize and say there is no excuse for having called Sandra Fluke those names. He should say it was childish and wrong under any circumstances and that he apologizes publicly. He should also pick up the phone, Sandra Fluke and ask her to forgive him. He should make the call in private. If the apology is heartfelt, then it would seem reasonable to expect she will accept it. And if she accepts it, so will the public and advertisers.

Crisis over.

It takes a man to admit he is wrong. To err is human, to forgive… you know the saying.

The objective here should be to minimize harm and damage… to stop the bleeding. And every day Rush Limbaugh tries to divert attention and fails to fully apologize he only makes matters worse.


pixelstats trackingpixel
Glenn Selig founded The Publicity Agency in 2007 and has represented some of the biggest newsmakers and most influential business leaders and companies nationwide. He is a frequent guest on MSNBC, Fox News Channel and on CNN. Reporters call him for an expert PR opinion on high profile cases to offer perspective. He also appears on air to publicly defend his clients. View the PR firm website and follow him on Twitter @GlennSelig