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Diffusion Pharmaceuticals Tackles Big Pharma on Recalculating

» Posted by on Jun 21, 2017


It’s a tale as old as time, from David and Goliath to the current battle between Diffusion Pharmaceuticals and “The Big Guys.” Recently, The Publicity Agency’s client Diffusion Pharmaceuticals had its co-founder and chief science officer, John Gainer, on the Recalculating business talk show to tell their story. Gainer discusses what it’s like being a small business in an industry many wouldn’t dare try to compete in. He also shares his journey from a University of Virginia professor to a pioneer in the disease treatment field.

Diffusion Pharmaceuticals is a clinical stage company that has developed a drug to help many diseases through increased oxygen in treatment resistant tissue. This allows the cells to “open up” and become vulnerable to treatments such as chemotherapy. It has been in the works since 2001 and is currently in clinical trials.

The Publicity Agency couldn’t be prouder of Diffusion Pharmaceuticals. Over the last few months our team has worked endlessly to find every outlet possible to share their story and bring us one step closer to a publicly available cutting-edge disease treatment.

Standing up to industry titans is no easy task, but with a team of experts to get your name in the press, anything is possible. The Publicity Agency is a full-service, national PR firm that specializes in helping businesses, newsmakers, entertainers and professionals be represented in the public eye. With an emphasis on strategy and tailor-made campaigns, The Publicity Agency is ready to help clients of any size and background with over a decade’s experience in crisis management, press relations, image consulting and more. For more information, visit or contact us at


Listen to the full interview:

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Glenn Selig founded The Publicity Agency in 2007 and has represented some of the biggest newsmakers and most influential business leaders and companies nationwide. He is a frequent guest on MSNBC, Fox News Channel and on CNN. Reporters call him for an expert PR opinion on high profile cases to offer perspective. He also appears on air to publicly defend his clients. View the PR firm website and follow him on Twitter @GlennSelig