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Posts by Zack

AP What? – Tips and Tricks to conquer AP Style

»Posted by on Jul 13, 2017

AP What? – Tips and Tricks to conquer AP Style

For most people, this may be the first time you’re hearing of such a thing as AP style. Not to be confused with other, more popular, styles such as APA or MLA, AP is unique to the journalism and PR fields. It makes sure we’re all literally speaking the same language in the fast paced news world. A press release for immediate distribution won’t slow anybody down and can be immediately sent without adjusting grammar and other common word formatting. However with an uncommon writing style comes many issues professionals see every day. If you’re looking to sharpen up your writing skills, here are some common mistakes.   Titles Formal titles are capitalized only when they are placed before an individual’s name. Ex: Mayor John Smith led...

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Dangers of Do It Yourself Public Relations

»Posted by on Jun 26, 2017

Dangers of Do It Yourself Public Relations

The public relations field is very significant because it decides your reputation as a company. One little mistake can destroy your reputation. Some believe that its more cost effective to “DIY” or do it yourself. This is where many companies take a wrong turn. Would you trust a chef to do an electricians job? Probably not. The same goes with public relations, it’s smarter to go with a trained professional, rather than someone who is new or not well informed. You do not want to put your company at risk with poor, mismanaged PR efforts. Why PR agencies are the best choice: Content Content is a very broad spectrum and it’s hard to know what to post where. Once public relations professionals know your target audience, they know exactly what content should be...

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Diffusion Pharmaceuticals Tackles Big Pharma on Recalculating

»Posted by on Jun 21, 2017

Diffusion Pharmaceuticals Tackles Big Pharma on Recalculating

It’s a tale as old as time, from David and Goliath to the current battle between Diffusion Pharmaceuticals and “The Big Guys.” Recently, The Publicity Agency’s client Diffusion Pharmaceuticals had its co-founder and chief science officer, John Gainer, on the Recalculating business talk show to tell their story. Gainer discusses what it’s like being a small business in an industry many wouldn’t dare try to compete in. He also shares his journey from a University of Virginia professor to a pioneer in the disease treatment field. Diffusion Pharmaceuticals is a clinical stage company that has developed a drug to help many diseases through increased oxygen in treatment resistant tissue. This allows the cells to “open up” and become vulnerable to...

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Finding the Right Public Relations Agency

»Posted by on Jun 12, 2017

Finding the Right Public Relations Agency

Public relations is a deceptively large field. At its core is the requirement that practitioners communicate on behalf of a brand, company or general group of people to a specific audience. It’s a tool for building relationships. What many don’t realize is there is no “one size fits all.” If you’re suffering from an ear ache, you don’t go to a foot doctor and chalk it up to “well, they’re both doctors, right?” Like medicine, technology and a number of other popular fields, public relations has specialists. While there is much more overlap between specialties that in other fields, knowing who to speak to about your specific needs can impact whether you achieve your goals. It’s a common problem that can leave businesses feeling cheated when...

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