With 15,000 members, The International Union of Operating Engineers, Local 18 has been serving the needs of Ohio Operating Engineers for more than seventy years. Its jurisdiction covers 85 counties in Ohio and four in northern Kentucky. In Ohio, only three counties are not covered by Local 18: Mahoning, Columbiana, and Trumbull. In Kentucky, the four counties covered are Boone, Kenton, Campbell, and Pendleton.
» Campaign never mentions Right to Work or Workplace Freedom
» Intended to accentuate positives of union membership
» All retirees were interviewed in Ohio
IUOE, Local 18 launched the “Providing… since 1939” branding campaign on Labor Day 2014. The series of 12 videos was created to highlight the benefits of union membership and intended to define the union and its contributions by hearing directly from retired union members across Ohio.
The new video campaign from the Ohio operators union has nothing to do with digging up dirt on Right to Work.
In fact, it never even mentions Right to Work or Workplace Freedom. Instead, the new web video campaign from the International Union of Operating Engineers Local 18 focuses exclusively on promoting the positives of being a union member and the pride of work, security, family camaraderie and the health and financial benefits that workers enjoy after a lifetime of memories and membership.
The “Providing…since 1939” campaign features 12 thirty-second videos shot in Ohio and highlights Local 18 retirees from across Ohio and how union membership has shaped their lives.
The first of the web video campaign introduces 92-year-old Salvatore Mideli, who’s been a union member for 67 years, as he reflects on how a young man with no education can retire comfortably.
“When you don’t have much of an education, and someone gives you a break, I think that’s the greatest thing there is,” Mideli says in the video.
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