PR Firm | Public Relations | Public Affairs – The Publicity Agency

Run for Lacey


Run for Lacey 1

Alex Estrella, Miami Beach, Fla. resting before he begins the Run for Lacey. (June 27, 2014, Alex Estrella photo)

At a Glance:

In the “Run for Lacey,” Alex Estrella, 55, a dad, former Army Ranger and Gulf War veteran, is running nonstop for 170 miles over four days, wearing boots and a 90-pound rucksack on his back in the South Florida heat and humidity, to raise money for the Jimmy V Foundation.

His inspiration: 8-year old nerve-cell cancer patient Lacey Holsworth who died after capturing the love of the nation during March Madness. Also known as “Princess Lacey,” Holsworth was a lucky charm of sorts for the Michigan State men’s basketball team as they battled their way to a Big Ten Championship and an NCAA Tournament bid.

Estrella, a Miami native and former Army Ranger who served in the 101st Airborne division during the first Gulf War in the 1990s, is no stranger to running.

He tried out for the Army Olympic team in 1988 hoping to make the team as a decathlon participant. He has also organized runs in honor of the Cystic Fibrosis Foundation and the Make-a-Wish Foundation. In 2004, he ran the same route from Miami Beach to Key West in memory of fallen National Guard soldier Michelle Witmer, who died in an Iraqi ambush that same year.

Run for Lacey


» 170 mile run from Miami Beach to Key West

» In memory of Lacey Holsworth, known as Princess Lacey

» To raise money for the Jimmy V Foundation to fight pediatric cancer

run for lacey - us 1Route for Visuals

Going from Miami Beach, through Coconut Grove and then down U.S. 1.

Because Alex will be going non-stop you can get VISUALS AT ANY TIME along this route until 12pm ET Monday, June 30, 2014.

Alex Estrella Quotes

“I think if we all did something for someone this world would be a better place. This is my way of giving. I am not a rich guy… If I can use my God-given abilities to help people in this world, what else can you do?”

“No child should have to go through what she went through, yet she faced it better than most grown men would,” says Estrella. “The thought that a stroke of bad luck could affect someone as young as her, it just drove me to do whatever I could to help.”

Jimmy V Foundation Quote

“The V Foundation guarantees that 100-percent of the funds raised by Mr. Estrella will be given towards pediatric research in memory of Lacey.” -Sherrie Mazur, vice president of communication for The V Foundation.

Downloadable Media

Follow this link for Hi Definition photos and videos. PHOTO/VIDEO COURTESY: The Publicity Agency

In the News

Army vet treks to the Keys for cancer awareness
June 27, 2014
WHDH, Boston

Alex Estrella runs in Lacey’s honor
WVFN, The Game 730 AM
June 26, 2014

Dad, ex Army Ranger ready to ‘Run for Lacey’ from Miami to Key West (VIDEO)
June 26, 2014

Michigan State NBA draft preview: Gary Harris, Adreian Payne know anything could happen
Detroit Free Press
June 25, 2014

Ticker: Michigan’s John Beilein ranked ninth among college coaches by ESPN
Detroit Free Press
June 25, 2014

Former Army Ranger running in honor of 8-year-old Lacey Holsworth
June 23, 2014

Former Army Ranger running with heavy heart
June 21, 2014

Press Releases

June 27, 2014: MEDIA ALERT: Fmr. Army Ranger begins nonstop 170 mile charity run from Miami to Key West
June 23, 2014: Former Army Ranger running in honor of 8-year-old Lacey Holsworth

Media Contacts

Tyler Ragghianti Phone: (888) 399-5534 x7780 Email:

Adam Farragut Phone: (888) 399-5534 x7778 Email:

pixelstats trackingpixel