Posts Tagged "Justin Bieber PR"

Justin Bieber baby scandal PR strategy: Abort the truth?

»Posted by on Nov 16, 2011

Justin Bieber baby scandal PR strategy: Abort the truth?

Did you hear the news? The lawsuit against Justin Bieber was dropped. The story played as if the baby’s mother was lying and Justin Bieber is not the father. Bieber’s team ratcheted up the rhetoric. A spokesman for Bieber told The Associated Press that Bieber intends to take a paternity test in the coming weeks. “As we’ve said from the beginning, it’s sad that someone would fabricate such a malicious, defamatory, and demonstrably false claim. We’ll continue to consider all of our options to protect Justin.” But then came some clarity. The woman has not backed down from her story. There were reasons why the lawsuit was dropped. After his client played offense appearing on the cover of a magazine and doing an interview on...

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